Custom GiftSet Launch
Knot Standard is a leading custom menswear brand known for premium fabrics, expert styling, and smart technology. Each fall, they roll out curated gift sets that let clients share the experience with friends. For the Fall 2022 launch, I collaborated with photographer Danielle Simon and an in-house developer to bring the campaign to life. I led art direction for the photoshoot, styled the gift sets, updated the instructional card, and created supporting marketing visuals.
Campaign Marketing
Art DirectionStyling
Digital Design
PHYSICAL TO DIGITAL AND BACK
Each gift set included a printed insert with a QR code linking to a landing page where recipients could select their styles, scan their measurements using the Knot Standard app, or book a stylist appointment. Photos from the shoot were also used across landing pages, email campaigns, showroom screens, and social.
Other Projects
Custom Gift Set Launch
Knot Standard is a leading custom menswear brand known for premium fabrics, expert styling, and smart technology. Each fall, they roll out curated gift sets that let clients share the experience with friends. For the Fall 2022 launch, I collaborated with photographer Danielle Simon and an in-house developer to bring the campaign to life. I led art direction for the photoshoot, styled the gift sets, updated the instructional card, and created supporting marketing visuals.
Campaign Marketing
Art DirectionStyling
Digital Design
PHYSICAL TO DIGITAL AND BACK
Each gift set included a printed insert with a QR code linking to a landing page where recipients could select their styles, scan their measurements using the Knot Standard app, or book a stylist appointment. Photos from the shoot were also used across landing pages, email campaigns, showroom screens, and social.
Other Projects
Custom Gift Set Launch
Knot Standard is a leading custom menswear brand known for premium fabrics, expert styling, and smart technology. Each fall, they roll out curated gift sets that let clients share the experience with friends. For the Fall 2022 launch, I collaborated with photographer Danielle Simon and an in-house developer to bring the campaign to life. I led art direction for the photoshoot, styled the gift sets, updated the instructional card, and created supporting marketing visuals.
Campaign Marketing
Art DirectionStyling
Digital Design
PHYSICAL TO DIGITAL AND BACK
Each gift set included a printed insert with a QR code linking to a landing page where recipients could select their styles, scan their measurements using the Knot Standard app, or book a stylist appointment. Photos from the shoot were also used across landing pages, email campaigns, showroom screens, and social.
Other Projects
