Archi Café is a Brooklyn-based concept that celebrates the deep coffee roots of the Caribbean. Inspired by my Puerto Rican heritage and NYC’s vibrant café culture, I crafted a visual identity that feels both grounded and inviting. Earthy tones drawn from the island’s lush landscapes, while bold rounded type and playful icons (inspired by Taíno symbols) bring in warmth and personality. The result is a brand that feels rich, rooted, and ready to enjoy.