Hertz CRMEmail Refesh
After facing bankruptcy and the pandemic’s hit to travel, Hertz partnered with GALE to revamp their CRM, strengthen loyalty communications, and make smarter use of data. I collaborated with the Creative and Art Directors to refresh the visual design and component library—building a flexible system that supports personalization at scale and keeps communications sharp, relevant, and on-brand.
UI/UX
Design System
Email Design
Easy booking right
at your fingertips.
Headline here,
lorem ipsum dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui lectus, gravida sit amet nisl id, suscipit tincidunt velit. Proin vel odio eu nisi feugiat accumsan.
Button
Lorem ipsum dolor sit amet?
Select your answer below:
Skip the counter and head straight to the lot
Choose your perfect ride from the widest selection and go
Earn free rental days with points
Add an additional 18+ driver for free
Headline here, lorem ipsum dolor.
Lorem ipsum dolor sit amet, ectus, gravida sit amet nisl id, consectetur adipiscing elit.
1
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
2
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
3
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Button
Headline here, lorem ipsum dolor.
Lorem ipsum dolor sit amet, ectus, gravida sit amet nisl id, consectetur adipiscing elit.
1
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Lorem ipsum dolor sit amet, consectetur adipiscing elit.
2
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Lorem ipsum dolor sit amet, consectetur adipiscing elit.
3
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Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Button
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ipsum dolor sit amet
Lorem ipsum dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui lectus, gravida sit amet nisl id, suscipit tincidunt velit. Proin vel odio eu.
Lorem Ipsum
Lorem ipsum dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui lectus, gravida sit amet nisl id, suscipit tincidunt velit. Proin vel odio eu.
Lorem Ipsum
Lorem ipsum dolor.
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Lorem Ipsum
Don’t miss out on
the Gold benefits.
1
Skip the counter and head to the lot for faster pickups.
2
Access exclusive vehicles based on your tier and get moving.
3
Use your points for free rentals, experiences and rewards.
Button
Headline here,
lorem ipsum dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui lectus, gravida sit amet nisl id, suscipit tincidunt velit. Proin vel odio eu nisi feugiat accumsan.
Button
Headline here,
lorem ipsum dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui lectus, gravida sit amet nisl id, suscipit tincidunt velit. Proin vel odio eu nisi feugiat accumsan.
Button
Headline here,
lorem ipsum dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui lectus, gravida sit amet nisl id, suscipit tincidunt velit. Proin vel odio eu nisi feugiat accumsan.
Lorem Ipsum
Easy booking right at your fingertips.
Make your reservations and choose your rewards without the hassle.
LOREM IPSUM DOLOR
Did you know?
As a Gold Plus Rewards member, you can plan a memorable road trip with your partner and add them as an additional driver at no extra cost. Celebrate your love and make lasting memories on a romantic journey.
Book now
Refining the Use of Brand Color
One of the main goals of the refresh was to improve how the signature Hertz yellow was used. In previous emails, it was overused—hurting readability and causing issues in dark mode. We scaled back the yellow, using it more intentionally as an accent to highlight key moments. We also rebalanced the use of code and imagery to create a smoother, more reliable dark mode experience.
Other Projects
Hertz CRM Email Refesh
After facing bankruptcy and the pandemic’s hit to travel, Hertz partnered with GALE to revamp their CRM, strengthen loyalty communications, and make smarter use of data. I collaborated with the Creative and Art Directors to refresh the visual design and component library—building a flexible system that supports personalization at scale and keeps communications sharp, relevant, and on-brand.
UI/UX
Design System
Email Design
Easy booking right
at your fingertips.
Headline here,
lorem ipsum dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui lectus, gravida sit amet nisl id, suscipit tincidunt velit. Proin vel odio eu nisi feugiat accumsan.
Button
Lorem ipsum dolor sit amet?
Select your answer below:
Skip the counter and head straight to the lot
Choose your perfect ride from the widest selection and go
Earn free rental days with points
Add an additional 18+ driver for free
Headline here, lorem ipsum dolor.
Lorem ipsum dolor sit amet, ectus, gravida sit amet nisl id, consectetur adipiscing elit.
1
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
2
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
3
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Button
Headline here, lorem ipsum dolor.
Lorem ipsum dolor sit amet, ectus, gravida sit amet nisl id, consectetur adipiscing elit.
1
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
2
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
3
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Button
Headline here, lorem
ipsum dolor sit amet
Lorem ipsum dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui lectus, gravida sit amet nisl id, suscipit tincidunt velit. Proin vel odio eu.
Lorem Ipsum
Lorem ipsum dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui lectus, gravida sit amet nisl id, suscipit tincidunt velit. Proin vel odio eu.
Lorem Ipsum
Lorem ipsum dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui lectus, gravida sit amet nisl id, suscipit tincidunt velit. Proin vel odio eu.
Lorem Ipsum
Don’t miss out on
the Gold benefits.
1
Skip the counter and head to the lot for faster pickups.
2
Access exclusive vehicles based on your tier and get moving.
3
Use your points for free rentals, experiences and rewards.
Button
Headline here,
lorem ipsum dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui lectus, gravida sit amet nisl id, suscipit tincidunt velit. Proin vel odio eu nisi feugiat accumsan.
Button
Headline here,
lorem ipsum dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui lectus, gravida sit amet nisl id, suscipit tincidunt velit. Proin vel odio eu nisi feugiat accumsan.
Button
Headline here,
lorem ipsum dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui lectus, gravida sit amet nisl id, suscipit tincidunt velit. Proin vel odio eu nisi feugiat accumsan.
Lorem Ipsum
Easy booking right at your fingertips.
Make your reservations and choose your rewards without the hassle.
LOREM IPSUM DOLOR
Did you know?
As a Gold Plus Rewards member, you can plan a memorable road trip with your partner and add them as an additional driver at no extra cost. Celebrate your love and make lasting memories on a romantic journey.
Book now
Refining the Use of Brand Color
One of the main goals of the refresh was to improve how the signature Hertz yellow was used. In previous emails, it was overused—hurting readability and causing issues in dark mode. We scaled back the yellow, using it more intentionally as an accent to highlight key moments. We also rebalanced the use of code and imagery to create a smoother, more reliable dark mode experience.
Other Projects
Hertz CRMEmail Refesh
After facing bankruptcy and the pandemic’s hit to travel, Hertz partnered with GALE to revamp their CRM, strengthen loyalty communications, and make smarter use of data. I collaborated with the Creative and Art Directors to refresh the visual design and component library—building a flexible system that supports personalization at scale and keeps communications sharp, relevant, and on-brand.
UI/UX
Design System
Email Design
Easy booking right
at your fingertips.
Headline here,
lorem ipsum dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui lectus, gravida sit amet nisl id, suscipit tincidunt velit. Proin vel odio eu nisi feugiat accumsan.
Button
Lorem ipsum dolor sit amet?
Select your answer below:
Skip the counter and head straight to the lot
Choose your perfect ride from the widest selection and go
Earn free rental days with points
Add an additional 18+ driver for free
Headline here, lorem ipsum dolor.
Lorem ipsum dolor sit amet, ectus, gravida sit amet nisl id, consectetur adipiscing elit.
1
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
2
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
3
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Button
Headline here, lorem ipsum dolor.
Lorem ipsum dolor sit amet, ectus, gravida sit amet nisl id, consectetur adipiscing elit.
1
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
2
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
3
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Button
Headline here, lorem
ipsum dolor sit amet
Lorem ipsum dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui lectus, gravida sit amet nisl id, suscipit tincidunt velit. Proin vel odio eu.
Lorem Ipsum
Lorem ipsum dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui lectus, gravida sit amet nisl id, suscipit tincidunt velit. Proin vel odio eu.
Lorem Ipsum
Lorem ipsum dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui lectus, gravida sit amet nisl id, suscipit tincidunt velit. Proin vel odio eu.
Lorem Ipsum
Don’t miss out on
the Gold benefits.
1
Skip the counter and head to the lot for faster pickups.
2
Access exclusive vehicles based on your tier and get moving.
3
Use your points for free rentals, experiences and rewards.
Button
Headline here,
lorem ipsum dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui lectus, gravida sit amet nisl id, suscipit tincidunt velit. Proin vel odio eu nisi feugiat accumsan.
Button
Headline here,
lorem ipsum dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui lectus, gravida sit amet nisl id, suscipit tincidunt velit. Proin vel odio eu nisi feugiat accumsan.
Button
Headline here,
lorem ipsum dolor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dui lectus, gravida sit amet nisl id, suscipit tincidunt velit. Proin vel odio eu nisi feugiat accumsan.
Lorem Ipsum
Easy booking right at your fingertips.
Make your reservations and choose your rewards without the hassle.
LOREM IPSUM DOLOR
Did you know?
As a Gold Plus Rewards member, you can plan a memorable road trip with your partner and add them as an additional driver at no extra cost. Celebrate your love and make lasting memories on a romantic journey.
Book now
Refining the Use of Brand Color
One of the main goals of the refresh was to improve how the signature Hertz yellow was used. In previous emails, it was overused—hurting readability and causing issues in dark mode. We scaled back the yellow, using it more intentionally as an accent to highlight key moments. We also rebalanced the use of code and imagery to create a smoother, more reliable dark mode experience.
Other Projects
