Anakeesta OOH
Brand
Anakeesta
Service
OOH Campaign
Anakeesta is a mountaintop family adventure park in Gatlinburg, Tennessee, offering outdoor experiences that range from scenic and relaxing to playful and adventurous. I partnered with the creative team to develop three concepts for a large-scale billboard refresh across more than 40 placements. The challenge was to capture the variety of the parks activities while keeping each message memorable and easy to understand in just a few seconds.
The Approach
The highlighted direction, This Way to Wow, transforms the Anakeesta arrow from a brand element into a flexible device. Each billboard points visitors toward a different attraction, moment, or feeling. It pairs short messages like “This way to fun” and “This way to glow” with expressive imagery and bold type. The system creates a visual consistency across placements.
The Outcome
Anakeesta isn’t just a single experience. By using the arrow as a guide, the system became flexible and could highlight everything from rides and views to event moments while connecting them back to a singular idea. Whatever your version of “wow” is, Anakeesta can point you there.